Syllabus

Title
1829 Digital Marketing Lab
Instructors
Malik Stromberg, M.Sc.
Contact details
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/12/24 to 09/18/24
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Wednesday 10/02/24 10:00 AM - 12:30 PM TC.4.27
Thursday 10/03/24 10:00 AM - 11:30 AM TC.5.01
Wednesday 10/09/24 10:00 AM - 11:30 AM TC.4.27
Wednesday 10/16/24 02:00 PM - 05:00 PM D2.2.491
Wednesday 10/30/24 02:00 PM - 05:00 PM D2.2.491
Wednesday 11/13/24 12:30 PM - 04:00 PM TC.5.01
Wednesday 11/27/24 02:00 PM - 05:00 PM D2.2.491
Wednesday 12/04/24 02:00 PM - 05:00 PM D2.2.491
Wednesday 12/11/24 10:00 AM - 01:00 PM Extern
Contents

In this course, you will use the knowledge gained in the core courses of our digital marketing specialization and solve actual business problems provided by a company. You will work in teams and apply your skills to real-world marketing challenges or take a sneak peek into our applied research in digital marketing. Overall, the digital marketing lab is designed to stimulate in-class discussion and empower you to work on business and/or applied research problems in a real-world environment. This semester our partner company will be willhaben.at.

Learning outcomes

This course is designed to offer you the opportunity to develop or strengthen your transfer skills. The aim here is for you to take the skills and knowledge you have acquired in this specialization and translate these into operational marketing plans.

 

This course will enable you to: 

  • Apply your skills to digital and data-driven marketing challenges
  • Strengthen your analytical and problem-solving abilities
  • Improve your presentation skills
Attendance requirements

Attendance to the student kick off (October, 2), partner kick off (October, 9), interim (November, 13), and final presentations (December, 18) are mandatory.

In the exceptional case that you cannot attend a mandatory session because of important reasons (e.g., sick leave, quarantine), you should provide proof of it. 
Overall, a minimum of 80% attendance of total class time is needed for passing.

Teaching/learning method(s)

This course is taught using a combination of: 

  • Group work
  • Coaching sessions
  • Presentations and discussions
Assessment

Grading of this course is based on the following components:

  • Interim pitch (group work, 20%)
  • Final presentation (group work, 40%)
  • Report of learnings (individual work, 20%)
  • Participation and peer evaluations (individual work, 20%)

 

Note: To successfully pass this course, your weighted final grade needs to exceed 60%.

Prerequisites for participation and waiting lists

This course is designed as a core component for students of WU's Bachelor program specialization (SBWL) "Digital Marketing." Admittance to the SBWL is a prerequisite for participation in the course. For more information on how to obtain admission to the SBWL, visit the program's website.

Readings

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.

Availability of lecturer(s)

We are happy to answer your questions, so feel free to send us a short email if you would like to talk to us in person. We will also try to be available in the classroom after each class or during the breaks of each class.

Note: Please do not expect that we answer long emails with numerous questions about topics of the class (or questions answered here)! Please always check the Syllabus first or the slides uploaded to Canvas.

Last edited: 2024-08-06



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